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From day one of production on this film, Disney pulled out all the stops in promoting , followed by a teaser trailer and poster debut at D23 Expo with the cast and a viral stunt at Comic-Con recreating the film’s Camazotz eerie bouncing ball scene.
Questlove created the #Wrinkle Challenge to encourage celebrities and followers to donate to the initiative.
Stars Oprah Winfrey, Reese Witherspoon, Storm Reid and Gugu Mbatha-Raw took part in a Google Talk broadcast live on that day with custom content along with #Here We Are spots.
Overall, this cast worked tirelessly to promote the movie, including surprising fans at Disney California Adventure with a sneak peek of the film.
author Roxanne Gay bought out two screenings at the Arc Light Culver City over the weekend.
One of the most personal pushes for Du Vernay was having her hometown of Compton, CA host the first public screening of The city has no movie theaters, so Disney created a pop-up one with great sound and picture quality.